Business Management Internal Assessment (IA) structure for the International Baccalaureate (IB) program (Effective May 2024)

Business Management Internal Assessment (IA) structure for the International Baccalaureate (IB) program (Effective May 2024)

Navigating the New IB Business Management IA: A Comprehensive Guide

The International Baccalaureate (IB) program is renowned for its rigorous academic standards, especially in subjects like Business Management. The Business Management Internal Assessment (IA) is a critical component of this course, contributing significantly to the final grade. As of May 2024, the IA has undergone notable changes, making it essential for students to understand these new requirements to excel.

Understanding the IA Structure and Requirements

The revised IA now has a uniform structure for both Standard Level (SL) and Higher Level (HL) students, contributing 30% and 20% to the final grade, respectively. The word limit is set at 1800 words, and it encompasses a detailed analysis of a real organization based on key business concepts like change, creativity, ethics, or sustainability. This task requires students to engage deeply with a chosen organization, exploring a relevant issue or problem through the lens of one of these concepts.

Selecting Your Organization and Research Question

The choice of organization and research question is pivotal. Students are encouraged to select a company they are genuinely interested in and formulate a question that resonates with their academic curiosity. Whether looking forward or backward, the question should be closely tied to the chosen key concept and answerable with the tools and theories learned in the course. This approach ensures a focused and insightful analysis.

Key Concepts as Analytical Lenses

The IA demands the use of one of the four key concepts – change, creativity, ethics, or sustainability – as a primary analytical lens. This concept should be intricately woven into the research question and analysis, guiding the entire IA. For instance, a student might explore the sustainability practices of a fashion brand and their impact on environmental outcomes.

Utilizing Business Management Tools

A critical aspect of the IA is the application of business management tools and theories. Students must judiciously select and apply tools like SWOT analysis, Ansoff matrix, or STEEPLE analysis to dissect and understand their chosen issue. This application demonstrates their ability to employ theoretical knowledge in practical, real-world scenarios.

Choosing Supporting Documents

The IA's success hinges on the quality and relevance of supporting documents. Students must select 3 to 5 recent, diverse, and reliable sources, ensuring they offer a rich basis for analysis. These documents should not only relate to the key concept and the organization but also provide a foundation for applying the chosen business tools.

Crafting a Persuasive Analysis and Conclusion

The main body of the IA, comprising around 1350 words, should present a thorough analysis using the chosen business tools, linking back to the key concept. Each section should culminate in a mini-conclusion that ties insights back to the research question. The final conclusion should explicitly answer the research question, synthesizing the insights gained from the analysis.